![]() According to RED official data, the viewers of her live streaming on Feb 24 exceeded 2.2 million and the cumulative GMV exceeded 30 million.īy partnering with quality livestreamers and continuously delivering a unique brand vibe through stylish images and text, brands can further accumulate their digital assets and achieve long-tail effects. She has inspired many audiences to step back from the hustle and bustle of their life and slow down. Recently, Chinese actress Dong Jie’s livestream on RED delivered a sense of peaceful and soft-selling approach that differs from livestreams on other platforms. The platform downplays sales and instead prioritizes creating a comfortable social atmosphere, making it unique compared to other sales-focused platforms. In 2023, RED updated its platform with a “video” section to create a more diverse community with more video content. RED (Xiaohongshu) is known for its authentic user-generated content, making it a great platform for word-of-mouth marketing.
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